About Elemental LED
Elemental LED is a leading U.S. based engineering and technology company that creates, develops, manufactures, markets, and sells innovative, configured, and integrated LED lighting solutions. They are America’s largest provider of low-voltage linear lighting solutions.
Elemental LED needed a site that could help their customers differentiate between the products in their catalog. They had a lot of educational content and needed a robust platform to manage that content. They needed a platform that would allow them to manage both a B2B and a B2C site from a single backend.
Content + Commerce Integration
A robust integration between WordPress and Magento which allowed for the following:
- Admins can manage content in easy-to-use WordPress admin
- All content is seamlessly displayed alongside products on the frontend
- Products used in a “Gallery” listing are shown as related products
Most LED light strips require “accessories” in order to power and control the light. As a user selects swatches at the top of a product detail page, the products shown in the “Compatible Accessories” section of the page will change to only show accessories are compatible with their selection.