I had the opportunity to work with Erik on a project that was critical for the success of Magento and was the main-stage highlight at Magento Imagine, our largest user conference. Erik is very knowledgeable in Responsive Web Design and Magento software development, but what’s more important is that he provides pragmatic guidance and can do the right tradeoffs when limited by the software. Erik’s commitment to user satisfaction is unparalleled—he went above and beyond, working overtime to make sure the documentation and user experience were right, as well as provided post-launch help. I would definitely work with Erik on any other project.
Senior Product Manager, Magento, Inc.
Responsive Web Design (RWD) is the de facto approach for building websites these days. However not too many years ago, many eCommerce merchants had to build and maintain both “desktop” and a “mobile” themes. In 2013, the only native themes available in Magento were “desktop” or “mobile” themes. Magento, Inc. realized that they needed to modernize their frontend theme, so they looked for an external team to build a new frontend that would implement RWD best-practices.
Magento released the theme in Community Edition (CE) 1.9 and Magento Enterprise Edition (EE) 1.14.
We wrote extensive documentation for how to work with the new theme here.
- Building custom themes on RWD theme helped reduce development time as much as 50%
- Consolidated frontend code to improve performance, eliminating unnecessary code
- RWD theme is optimized for faster site speed and reduced page load time