Mavix Gaming Chairs

An established office chair brand launches a gaming chair brand by leveraging influencers
Tony Mazlish

Kraken already had worked for our company maintaining our existing Magento 2 platform. When we decided to launch Mavix, a new gaming chair business, there was only one place to turn. Erik and his team are best in class. They set targets and meet targets, deliver on time and on budget, and inform us of impending changes and issues. They are creative problem solvers who act like an extension of our company.

Tony Mazlish

Founder, Mavix Gaming

About Mavix Gaming

Founded in 2016, Future Seating (the parent company of Mavix Gaming) has helped over 100,000 people work and play more effectively by offering innovative chair technology like Elemax️️ Cooling, Heat & Massage technology and Dynamic Variable Lumbar (DVL) support.

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The Need

Mavix Gaming needed a highly custom design to appeal to gamers while still being technically capable to power a multi-language/international site.

The Solution

We worked with Mavix Gaming to launch mavix.com on Magento 2.

Influencer-centric Design

Mavix Gaming partnered with some well-known gamers to promote their brand, helping them gain large reach at launch and achieve tens of thousands of email subscribers within a year of launch.

Influencer-centric Design

360° Photos

Mavix Gaming knows that good product photography is key to selling direct to consumers online, so they invested in high quality 360° photos.

360° Photos

European/UK Site

In order to serve an international market, Mavix Gaming setup distribution in Europe. We configured the site for GDPR compliance, automatic GeoIP redirecting, and VAT tax collection.

European/UK Site

Spanish Language Site

In order to better serve its Spanish-speaking customers, we used the Straker Language Translation service to translate the site into Spanish.

Spanish Language Site

Netsuite Integration

Mavix Gaming’s business runs on Netsuite, so a solid integration was crucial. We helped implement a connector to sync orders, customers, and products between the two systems.

Netsuite Integration

Results

$0M
first year revenue
0+
unique first year sessions

Stats are for first full 12 months in business